FOR IMMEDIATE RELEASE

Lighting Up is Good for You
"Holiday Lights Campaign" encourages giving CFL bulbs this holiday season.

(Eureka, CA.) Lighting up is good for you, your pocketbook and the planet. How you ask? Simple, all you have to do is make the switch to compact fluorescent light bulbs which are better for the environment, save money and last longer than incandescent bulbs. If every American changed just one incandescent bulb to a CFL bulb, enough energy would be saved to light 2.5 million homes according to the Environmental Protection Agency.

Taraluna - Fair Trade, Organic & Green Gifts kicks off its "Holiday Lights Campaign" by giving away an 18 watt CFL bulb (equivalent to a 75 watt incandescent bulb) with every $50.00 purchase from their online store and selling the bulbs for $3.00 each. Its goal is to encourage giving the gift of light by adding Energy Star certified CFL bulbs to holiday gift lists for friends, family and employees.

"With the release of An Inconvenient Truth, global warming in the news almost daily, pledge requests from Environmental Defense and others - now is the time to make the switch to CFL bulbs." said Penny Schafer, owner of Taraluna. "Because Taraluna is an environmentally and socially responsible online gift store we are a natural fit for the Holiday Lights Campaign started by "green" Internet bloggers City Hippy and Green Jenni," Schafer added.

The goal of 100,000 bulbs pledged, purchased or given away during the campaign would reduce global CO2 emissions by approximately 50,000 to 62,500 tons. This is equivalent to offsetting the electrical use of approximately 2,000-2,500 U.S. citizens for an entire year. CFL bulbs use 70% less energy, last up to 10 times longer and save $68.00 per bulb in energy costs over the life of the bulb."

To make a pledge, purchase CFL bulbs, or to receive your free bulb and learn more about the program go to Taraluna's Action Page. The campaign will run through New Years and results will be posted at Taraluna's website.

Taraluna is an online retailer that has been offering Fair Trade, organic, socially responsible and environmentally sustainable items since May 2005. Taraluna is a member of Co-op America, The Fair Trade Resource Network and the Fair Trade Alliance and has made a commitment to social justice and sustainability.

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